Management

MM Institute of Management (MMIM) is a B-school that was founded in the year 2003, under the flagship of the Maharishi Markandeshwar University Trust. Since its inception, the Institute is producing leaders for the corporate world. Due to its commendable contribution to the corporate world, the Institute has been consistently rated high by various Magazines such as Business and Management Chronicle, Competition Success Review (CSR), Business India among others. MMIM has been recognized & approved by All India Council for Technical Education (AICTE), New Delhi.

Institute’s Strategic Objectives:

  • Ensure student learning.
  • Building management aptitude for the students.
  • Enhancing interpersonal and leadership skills of students.
  • Enhancing employability of students.
  • Enable favorable environment for conducting research and undertaking consultancy.
  • Build strong corporate interface.

Institute’s Strategic Initiatives:

  • Case-based methodology.
  • Developing management skills of students.
  • Updating curriculum periodically to keep it contemporary in line with industry requirement.
  • Enhancing quality of student intake through rigorous admission selection criteria.

 

Key Features:

  • The experienced and highly qualified faculty has strong research orientation which helps them impart quality management education to the students. The faculty also holds a variety of corporate experience. 
  • Expert talks by industry professions conducted for students.
  • PDP and soft skills lectures are organized to improve the communication and confidence of the students.
  • The Institute utilizes its state-of-the-art infrastructure and facilities to the fullest to provide best learning environment to the students. The facilities include Wi-Fi Campus, air-conditioned ICT equipped lecture theaters, and Computer Labs.
  • The Institute encourages its students to inculcate interpersonal and leadership skills through various extra-curricular activities including sports, cultural activities and other events.
  • Students are encouraged to benefit from educational resources from NPTEL.
  • Weekly quiz being conducted for all students to evaluate their knowledge of business happenings and geo-political events of the past week, with objective of encouraging them a quest to keep updated.
  • The Institute also regularly invites foreign faculty from reputed universities to give intensive classroom sessions to its students.
  • The Institute has in-house Bi-annual international refereed journal of management with ISSN 0974-7257— Journal of Management Innovations and Practices (MMUJMP). 1200 reputed e-international journals & e-periodicals are available through the Corporate Resource Network (CRN) of DELNET Publishing.

Subject Name

Description

English (Part-I)

The aim of the course is to develop a higher degree of proficiency in Listening, Speaking, Reading and Writing English.

Introduction to Accounting

To familiarize the students with accounting as an information system & to acquaint the students with basic concepts of accounting and accounting standards.

 

Business Economics

Understanding of some basic economic concepts and developing economic reasoning which the learners can apply in their day-to-day life as citizens, workers and consumers.

 

Principles of Management

This Course is meant to acquaint the students with the principles of Management as are applicable in business.

 

Business and Commerce

To develop in students an understanding of the processes of business and its environment.

 

 

Subject Name

Description

English (Part-II)

The aim of the course is to develop a higher degree of proficiency in Listening, Speaking, Reading and Writing English.

Business Environment

The objective of the course is to provide the student with a background of various environment factors that have major repercussions on business and sharpen their mind to watch and update the changes that occur constantly in this sphere.

 

Organizational Behavior

This paper will help the students to develop a better work-related understanding about themselves and other people. It can also help expand the students? potential for career success in the dynamic, shifting, complex, and challenging new workplaces of today and tomorrow.

 

Business Mathematics

Students will be able to define relevant terms, discuss the importance of mathematical concepts in business decision-making and to interpret all results.

 

Fundamentals of Computers

The Objective of the course is to familiarize the student with the computers and how it can be effectively used in business.

 

 

Subject Name

Description

Business Communication

To develop effective business communication skills among the students so as to enable students to interact interpersonally as well as in large groups.

 

Disaster Management

The course on Disaster Management is directed towards providing insights to the students about the different types of disasters and how the students as youth of the nation can help themselves and the society at the time of disasters.

 

Advanced Financial Accounting

To familiarize the students with financial records / statements and principles underlying them and to develop their skills in understanding and appreciating financial accounting information.

 

Human Resource Management (Part 1)

The objective of this course is to help the participants to understand the conceptual framework of human resource management.

 

Computer Applications in Management

The objective of this course is to acquaint the management students with the computing resources of an organization and their usage to enhance their personal efficiency so that they can understand how computers may be used to enhance organizational effectiveness.

 

Seminar Presentation

The objective of the seminar is to increase the presentation skills among the students.

 

 

Subject Name

Description

Company Law

The objective of this course is to familiarize the students with the different forms of ownership, their legal entities with special focus on how a company is formed.

 

Basics of Entrepreneurship

The objective of this course is to develop a basic understanding of the entrepreneurial development and the process of setting up of new ventures and their management.

 

Marketing Management

The objective of this course is to help the participants to understand the conceptual framework of marketing management. It also intends to expose the participants to the various decisions the marketing manager are required to take under various environmental conditions.

 

Cost Accounting

To familiarize the students with cost records / statements and principles underlying them and to develop their skills in understanding and appreciating cost information.

 

E- Commerce and Cyber Laws

To acquaint the students with the concepts and applications of electronic commerce.

 

Seminar Presentation

The objective of the seminar is to increase the presentation skills among the students.

 

 

Subject Name

Description

Entrepreneurship Development

The objective of this course is to develop a basic understanding of the entrepreneurial development and the process of setting up of new ventures and their management.

 

International Business

The objective of this course is to give students a basis for understanding the unique aspects of the international business environment.

 

Human Resource Management (Part- 2)

The objective of this course is to help the participants to understand the conceptual framework of human resource management.

 

Marketing Research

The objective of this course is to help the participants to understand the conceptual framework of Marketing research

Corporate Legal Environment

The objective of this course is to familiarise the students with the basics of legal environment of business, the evolution of legal system and the sources of commercial law as well as the issue in corporate legal governance in India.

 

Functional Viva

The viva helps in investigate the awareness levels among the students.

 

 

Subject Name

Description

Customer Relationship Management

The objective of this course is to introduce students to the concepts and methods of customer relationship management (CRM). The course will have a hands-on, methodological orientation.

Consumer Behavior

The objective of this course is to bring up the hidden issues of Consumer Behaviour to horn the skills of effective decision-making in the students.

 

Business Ethics

To Sensitize the Student on the various Ethical aspects concerning the Functioning of Business Enterprises, within the Organizations and in their Relationship with the External World.

 

Retail Management

The objective of this course is to help the participants to understand the conceptual framework of Retail management.

 

Taxation Laws

The objective of this course is to help the participants to understand the conceptual framework of taxation laws.

 

Dissertation Report

Dissertation helps to create skill that is grounded in the cognitive domain. It involves learning, comprehension, application and synthesis of new knowledge to promote the interest of research among the students.

 

 

Subject Name

Description

Environmental Studies

The subject gives a direct contact with nature and the knowledge of it. The subject gives students an ample scope for application. They will get some real-time knowledge and skill which required when they are actually dealing with environmental problems and the possible solutions.

Financial Accounting

The objective of this paper is to help students to acquire conceptual knowledge of thefinancial accounting and to impart skills for recording various kinds of business transactions.

 

Business Organisation and Management

The course aims to provide basic knowledge to the students about the organisation andmanagement of a business enterprise.

 

Principles of Micro Economics

The purpose of this course is to provide a basic understanding of the principles of microeconomics among the students. At its core, the study of economics deals with the choices and decisions that have to be made in order to manage scarce resources available to us from this course, students will learn how and why these decisions are made and how they affect one another in the economy.

 

English

To teach as a major language of international communication in the present world scenario.  This course would equip the students with excellent communication skill in diverse applications of English language functionally.

 

 

Subject Name

Description

Foreign Language

Teaching a foreign language like French enhances the chances of employ ability as it is the language spoken in five continents across the world as well as official language of several organizations like NATO, UNESCO, UNO, etc.

Business Law

The objective of the course is to impart basic knowledge of the important business laws along with relevant case law.

 

Business Mathematics and Statistics

The objective of this course is to familiarize students with the applications of Mathematicsand statistical techniques in business decisions process.

 

Principles of Macro Economics

The course aims at providing the student with knowledge of basic concepts of the macro economics. The modern tools of macro-economic analysis are discussed and the policy framework is elaborated, including the open economy.

 

Fundamentals of Entrepreneurship

The course aims to acquaint the students with challenges of starting new ventures and enable then to investigate, understand and internalize the process of setting up a business.

 

 

Subject Name

Description

Company Law

The objective of the course is to impart basic knowledge of the provisions of the companies Act 2013 and the Depositories Act, 1996. Case studies involving issues in corporate laws are required to be discussed.

 

Income Tax

 

To provide basic knowledge and equip students with application of principles and provisions of Income-tax Act, 1961 and the relevant Rules & Regulations.

 

Indian Economy

 

This course seeks to enable the student to grasp the major economic problems in India and their solution.

 

Banking and Insurance

 

To impart knowledge about the basic principles of the banking and insurance.

 

Disaster Management

 

To provide adequate theoretical knowledge about Disaster Management with focus from traditional response based management to structured skill based management and understanding the whole cycle of disaster management.

 

 

Subject Name

Description

Indirect Taxes

 

 

To provide basic knowledge and equip students with application of principles and provisions of Service Tax, VAT, Central Excise, and Customs Laws.

 

Corporate Accounting

To help the students to acquire the conceptual knowledge of the corporate accounting and to learn the techniques of preparing the financial statements.

Human Resource Management

 

The objective of the course is to acquaint students with the techniques and principles to manage human resources of an organisation.

.E-Commerce

 

To enable the students to become familiar with the mechanism for conducting business transactions through electronic means.

 

Research Methodology

 

The objective of this paper is to help students to acquire conceptual knowledge of research and to apply those skills in the business entity.

 

 

Subject Name

Description

Auditing and Corporate Governance

 

To provide knowledge of auditing principles, procedures and techniques in accordance with current legal requirements and professional standards and to give an overview of the principles of Corporate Governance and Corporate Social Responsibility.

 

Cost Accounting

 

To acquaint the students with basic concepts used in cost accounting, various methods involved in cost ascertainment and cost accounting book keeping systems.

 

Principles of Marketing

 

The objective of this course is to provide basic knowledge of concepts, principles, tools and techniques of marketing.

 

Computer Applications in Business

 

This course seeks to enhance the skills needed for computerized accounting system and to enable the students to develop simple accounting applications.

 

Financial Analysis and Reporting

 

To familiarize the students with the concepts , tools and practices of financial management and to learn about the decisions and processes of financial management in a business firm.

 

 

Subject Name

Description

Fundamentals of Financial Management

 

To familiarize the students with the principles and practices of financial management.

 

Business Communication

 

To develop or improve student’s ability to use clear , concise language , to select an appropriate format and to write the professional business documents, ability to compose English sentences and mechanics.

 

Personal Selling and Salesmanship

 

The purpose of this course is to familiarize the students with the fundamentals of personal selling and the selling process. They will be able to understand selling as a career and what it takes to be a successful salesman.

 

Dissertation

 

It helps to create skill that is grounded in the cognitive domain. It involves learning, comprehension, application and synthesis of new knowledge to promote the interest of research among the students.

 

 

Subject Name

Description

International Business

 

The objective of the course is to familiarise the students with the concepts, importance and dynamics of international business and India’s involvement with global business. The course also seeks to provide theoretical foundations of international business to the extent these are relevant to the global business operations and developments.

 

Consumer Affairs and Customer Care

 

This paper seeks to familarise the students with of their rights as a consumer, the social framework of consumer rights and legal framework of protecting consumer rights. It also provides an understanding of the procedure of redress of consumer complaints, and the role of different agencies in  establishing product and service standards. The student should be able to comprehend the business firms’ interface with consumers and the consumer related regulatory and business environment.

 

Entrepreneurship and Small Business

 

The purpose of the subject is to orient the learner toward entrepreneurship as a career option and creative thinking and behavior.

 

Organisational Behaviour

 

To familiarize the students to know how to handle a new workforce and cope with the challenges of the new environment.

 

Indian Polity and Governance

 

The paper covers the prescribed syllabus of general studies and features and importance of good governance to assess the overall intellectual traits and depth of understanding of the students rather than merely the range of their information and memory.

 

Office Management and Secretarial Practice

 

The purpose of this course is to familiarize the students with the activities in a modern office. Smooth functioning of any organization depends upon the way various activities are organized, facilities provided to the staff working in the office, the working environment and the tools and equipments used in office.

 

Corporate Tax Planning

 

To provide Basic knowledge of corporate tax planning and its impact on decision making.

 

 

Fundamentals of Investment

 

To familiarize the students with different investment alternatives, introduce them to the framework of their analysis and valuation and highlight the role of investor protection.

 

 

Management Accounting

 

To impart the students, knowledge about the use of financial, cost and other data for the purpose of managerial planning, control and decision making.

 

 

Subject Name

Description

Management Foundation

 

The objective of this course is to develop an understanding of the basic concepts of business and various functional areas of management.

 

Business Environment

 

This course aims at acquainting the students with the emerging issues in business at the national & international level in the light of the policies of liberalization & globalization.

English

 

To teach as a major language of international communication in the present world scenario.  This course would equip the students with excellent communication skill in diverse applications of English language functionally.

 

Introduction to Business Accounting

 

The objective of this course is to provide a theoretical framework as well as business applications of various accounting methods in management

Basic Mathematics

 

The objective of this course is to enable the students to have such minimum knowledge of Mathematics as is applicable to business and economic situations.

 

Computer Fundamentals

 

The objective of this course is to provide an introductory foundation of Computers to the students.

 

 

Subject Name

Description

Micro Economics

 

This Course is meant to acquaint the students with the principles of Micro Economics as are applicable in business.

 

Business Organisation

 

The Objective of this paper is to impart to the students an understanding of business concepts with a view to prepare them to face emerging challenge of managing business.

Behavioural Techniques in Management

 

This paper will help the students to develop a better work-related understanding about themselves and other people. It can also help expand the student’spotential for career success in the dynamic, shifting, complex, and challenging new workplaces of today and tomorrow.

 

Financial Accounting

 

The objective of this course is to provide a theoretical framework as well as business applications of various accounting methods in management.

 

Quantitative Methods for business and management

 

Students will be expected to be able to define relevant terms, discuss the importance of statistical and mathematical concepts in business decision-making and to interpret all results.

 

Basics of Information Technology

 

The syllabus aims to develop an awareness of the importance and applications of information technology in business processes.

 

Subject Name

Description

Fundamentals of Marketing

 

The objective of this course is to help students to understand the concept of marketing & its applications.

 

Accounting for Managers

 

To develop skills for using accounting information for management decision making

 

Human Resource Management

 

To develop an understanding of the basic concepts of human resource and various functional areas of HR.

 

Global Business Management

 

The main objective of this paper develops an understanding of the worldwide developments and foundations for international business and the cultural context for managing in an overseas environment.

 

Macro Economics

 

This Course is meant to acquaint the students with the principles of macro Economics as are applicable in business.

Communication Skills and Personality Development

 

To equip students with necessary communication skills in order to make effective presentations and for development of leadership and other personality skills

 

 

Subject Name

Description

Research Methodology

 

To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools.

 

International Business

 

To develop an understanding on the basic of International Business for gaining information about international business in various functional areas.

 

Disaster Management

 

To provide adequate theoretical knowledge about Disaster Management with focus from traditional response based management to structured skill based management and understanding the whole cycle of disaster management, i.e., Prevention, Preparedness, Mitigation, Response, Relief and Rehabilitation.

 

Foreign Language

 

The study of a foreign language helps in developing young graduates into global citizens.  The knowledge of an additional language like French is an added advantage and gives excellent and increased opportunities, especially in the field of business management, information technology, hospitality, tourism and fashion industry and any multi- national companies and organizations

 

Legal Framework of Business and Management

 

To acquaint the students with the various business laws prevailing in our country.

 

Fundamentals of Cyber & Information Security

 

This course provides an overview of Cyber & Information Security. Students will be exposed to the spectrum of security activities, methods, methodologies, and procedures with emphasis on practical aspects of Cyber and Information Security.

 

Summer Internship after 4th semester

 

 

 

Subject Name

Description

Entrepreneurship Development

 

The objective of this course is to develop a basic understanding of the entrepreneurial development and the process of setting up of new ventures and their management.

 

Strategic Management

 

The objective of this course is to provide theoretical framework as well as business applications of various strategies used by the corporate.

E-Commerce

 

To enable the student to become familiar with the mechanism for conducting business transactions through electronic means.

 

Elective I

 

 

Elective II

 

 

Foreign Language

 

The study of a foreign language helps in developing young graduates into global citizens.  The knowledge of an additional language like French is an added advantage and gives excellent and increased opportunities, especially in the field of business management, information technology, hospitality, tourism and fashion industry and any multi- national companies and organizations

 

 

Subject Name

Description

Global Corporate Social Responsibility and Sustainability Management

 

The main objective of this paper is to develop an understanding in students about the growing importance of global corporate social responsibility and sustainability and study its impact on business.

 

Business Value and Ethics

 

To Sensitize the Student on the various Ethical Aspects concerning the Functioning of Business Enterprises, within the Organizations and in their Relationship with the External World.

 

Management Information System

 

The purpose of this course is to introduce the concepts of management  Information systems and their use.

 

Electives I

 

 

Electives II

 

 

Foreign Language

 

Teaching a foreign language like French enhances the chances of employ ability as it is the language spoken in five continents across the world as well as official language of several organizations like NATO, UNESCO, UNO, etc.  Learning a foreign language augments one’s interpersonal skills by developing the ability to interpret, discuss, interact and also enhances social and professional adaptability. 

Business Research project

This paper is considered as a special course involving application of knowledge in solving ,analyzing ,exploring a real life situation and difficult problem.

 

 

Subject Name

Description

Finance Specialization

Project Management

 

To learn the main phases in a project’s life cycle and the  role/requirements of project management and the project manager in  those phases.

 

Taxation Laws and Practices

 

To provide basic knowledge and equip students with application of  principles and provisions of taxation laws in India

Banking & Insurance

 

The course aims to acquaint the student with the basic and elementary knowledge of the banking and insurance sector.

 

Investment Management

 

The basic purpose of this course is to make students able to understand the principles and practice of investments in securities.

 

Marketing Specialization

Sales Management

 

The objective of this course is to acquaint students with the concepts which are helpful in developing a sound sales programme and in organizing and managing sales force.

 

Retail Management

 

This course would equip students with the practical aspects of retail Management.

 

Brand Management

 

The objective of this course is to impart indepth knowledge about theory and practice of brand management.

 

Consumer Behaviour

 

At the end of the course it is expected that the students will be - Proficient and knowledgeable about the various disciplines contribution in understanding buyer behaviour in a holistic manner.

Human Resource Specialization

Industrial Relations

 

This paper plays an important role of managing people's work and their environment, employment relations, workplace change and education and training.

 

Training & Development

 

To provide an in-depth understanding of the role of training & development, and to Enable the students to manage the training systems and processes.

 

Performance Management

In a complex world of industry and business, organizational efficiency is largely dependent on the contribution made by the members of the organization. The objectives of this course is to sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of human resource management

 

International Business Specialization

International Business

 

The objective of the course is to familiarise the students with the concepts, importance and dynamics of international business and India’s involvement with global business. The course also seeks to provide theoretical foundations of international business to the extent these are relevant to the global business operations and developments

 

International Marketing

 

The course aims to understand the differences and similarities between International marketing and domestic marketing. The emphasis is upon understanding and application of the tools, techniques and methodologies of assessing the different situations related to International marketing.

Cross Cultural Management

 

To Develop a cognitive framework to appreciate the impact of culture on managerial behavior and business processes and Develop behavioral  skills to operate in the cultures of key countries

 

International Financial Management

 

This course is to highlight opportunities and challenges of financial management in open economies characterized by large volumes of international trade and high International mobility of factors of production. In particular, the course will highlight the complications caused by the process of international investment decision making as well as the development of investment and hedging strategies on a multinational level.

 

Export-Import Documentation

 

The main objective of this paper is to develop an understanding in students about the increasing pace of exports and the various formalities and procedure need to be taken into consideration.

 

Subject Name

Description

Principles and Practices of management

 

 

To provide an understanding of the functions & tasks of Management. The emphasis of the course is to help students develop toolkit of useful skills, strategies & approaches drawn from principles and practices of management.

 

Managerial Economics

 

The main objective of this paper is to develop an understanding in students about the applicability of microeconomics for business decision.

 

Business Environment

 

The main objective of this paper is to acquaint students about the emerging trends in business environment.

 

Accounting for Managers

 

To acquire an understanding of the principles used to prepare financial statement. To acquire the skill necessary to read, interpret and perform calculations for the accounting reports involved in cost control and profit planning to learn how to read and understand financial statements and to observe the effects of routine business transactions on them.

 

Business Communication

 

To enhance both verbal & written communication skills required for various managerial activities. The course attempts to provide adequate exposure to the students in the different types of communication across functional areas of an organization.

 

Quantitative Techniques for Decision Making

The objective of this course is to provide a theoretical framework as well as business applications of various quantitative techniques for management decisions. It aims to understand the applications of various statistical tools with emphasis on their practical applications to business scenarios.

 

Computer Applications in Management

The objective of this course is to acquaint the management students with the computing resources of an organization and their usage to enhance their personal efficiency so that they can understand how computers may be used to enhance organizational effectiveness.

 

Industrial Research Project

 

The objective is to promote the research aptitude among the students.

 

 

Subject Name

Description

Marketing management

 

This course seeks to introduce participants to the basic concepts, tools and techniques in marketing management and provide them with the opportunities to utilize and apply these marketing concepts, tools and techniques to analyze and solve marketing problems and to make marketing decisions.

Operations Research

 

The Objectives of this course is to impart knowledge to students about the important tools, techniques and methods of Operations Research with their business applications.

 

Business Research Methodology

 

To develop understanding of tools and techniques used for business research methodology from a user’s perspective and a researcher’s perspective. The practical aspects of research methodology will be emphasized. This will help to prepare students for their summer training in which students are usually assigned projects that involve use of research methodology. It will also help them in preparation of other assigned research projects.

 

Organisation Behaviour

 

To provide an understanding of the behavioral patterns of human beings at individual & group levels. The emphasis of the course is to help students develop toolkit of useful skills, strategies & approaches drawn from OB

Financial management

 

To provide a strong conceptual foundation for corporate finance and develop the analytical skills by associating the tools and techniques.

 

Human Resource Management

 

The objectives of this course is to sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of human resource management.

Productions & Operation Management

 

The objective of this course is to familiarize the student with the basics of Production and Operations Management. This function is concerned with production of goods and providing services in cost-effective manner in accordance with the existing and perceived demand for the existing and potential customers

Industrial Research Project

 

The objective is to promote the research aptitude among the students.

 

 

Subject Name

Description

Strategic Management

 

To provide an in depth understanding of the concepts, role and practices of Strategic Management in the changing Business Environment as well as practical exposure.

 

Advance Business research Methods

 

This course is designed to inculcate all new and existing dimensions of managerial analysis to enhance practical knowledge for all applied subjects of Management Studies through advance Statistical and Mathematical and computers software.

 

Industrial Behaviour

 

The objective is to study the industrial behaviour and learn the behavioural issues of the employees in the industry.

Elective -I

 

Elective -II

 

Elective -III

 

Elective -IV

 

 

Subject Name

Description

Entrepreneurship Development

 

This course introduces key concepts that an entrepreneurial aspirant will need to first understand before being able to evaluate and then manage opportunities in modern times.

 

Business law

 

This course is designed to provide the student with an overview of Indian Business laws and an understanding of basic legal terminology. The major emphasis is on contract law, since contracts are the of all commercial transactions.

Final Research project

 

The objective is to promote the research aptitude among the students.

 

Elective -I

 

Elective -II

 

Elective -III

 

Elective -IV

 

 

Consumer Behavior

This paper aims at enabling students to understand the process of Consumer Behavior, the various external and internal factors that influence Consumer Behavior and to apply this understanding to the development of Marketing Strategy

Product & Brand Management

 

The focus of this course is on strategic decisions about how a company can build and manage its products so that they are profitable to the company and at the same time adequately meet target customers’ needs and wants.

 

Strategic Marketing

 

The basic objective of this course is to develop skills for analysing business opportunities and design appropriate competitive marketing strategies for higher market share.

 

Rural and Agricultural Marketing

 

The Objective of the course is to educate students about the rural and agricultural market environment and also about the emerging challenges and opportunities in the such markets.

 

International Marketing

 

 

This course examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the course emphasises on how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies.

 

Retail Management

To develop knowledge of contemporary retail management issues at the strategic level. To describe and analyze the way retailing works, specifically the key activities and relationships. To provide an academic underpinning to the above through the application of retailing theory and research.

Industrial Market Research

 

The objective is to gain the knowledge of the market research to analyse the feasibility of the market for the selected product range.

Direct and E-Marketing

The objective is to provide a comprehensive understanding of the fundamentals, which constitute Direct Marketing & E-Marketing, & understand which situations provide the best environment for its application.

 

 

Advance Marketing Strategies

 

The Objective is to study the advanced business marketing strategy to promote the business.

 

Integrated Marketing Communications

 

Students will be able to understand how integrated marketing communications is used in various organizations and in business as a whole globally.  Students will be able to show marketing problem solving skills through case analysis and environmental scanning.

 

Marketing of Services

 

The purpose of the course is to develop an insights into emerging trends in the service sector in a developing economy and issues involved in the management of services.

Industrial Marketing

 

With the advent of economic growth, industrial marketing function is becoming increasingly important and specialized in India. The objective of this course is to apprise the students with specialized area of Industrial marketing.

 

 

Management of Financial Institutions & Services

 

This course is to familiarize the students with the basic concepts of financial services, its scope and application. Concepts of NBFc, Financial Institutions and various financial services will be discussed in detail.

 

Security Analysis and Portfolio Management

 

The subject is aim at providing insight to the various analytical techniques used in evaluations of the various investment opportunities. The course also provides of extension of these concepts to the portfolio of security and the concept of diversification, management of a portfolio.

 

Banking and Insurance

 

The Objective of this course is to acquaint students with the banking law and practices in addition to contemporary issues in insurance sector.

 

Working Capital Management

 

The objective of the course is to acquaint the students with the importance of the working capital and techniques used for effective working capital management.

Financial reporting and corporate governance

 

To insist the comprehensive practices of True and Fair Accounting and Financial Fundamentals which will enhance the practical analytical skills for sound understanding.

 

International Finance

 

To develop a global orientation for the Management of Finance in Multinational Firms. To introduce the participants to complexities of the world of international finance. To provide a thorough understanding of the financial issues facing International enterprises, particularly in developing countries. To help to learn basic analytical tools used in international corporate finance.

Derivatives and Risk Management

 

To Develop an Understanding of the Role Of Derivatives In Managing Risks and their Applications In different areas of Finance.

Financial management Services

 

The objective of this course is to familiarize the students with the financial environment of business, especially the financial market.

 

Project Management

 

The objective is to equip students with the project finance and to judge the feasibility of the project.

 

Capital Market Theories and Practices

 

This course will have all the elements that would go into reviewing a potential investment opportunity. It deals with the depth approach towards capital market exposure. This course takes the path to evaluating the opportunity to its fullest after one has gone through basics of strategy, finance, and accounting.

 

Business Analysis and Evaluation

 

This course will have all the elements that would go into reviewing a potential investment opportunity. It is not a detailed course in one category, such as financial accounting, but it ties business strategy analysis, financial analysis, forecasting analysis, and valuation analysis together.

 

Management of Industrial Relations

 

The objective of this course is to provide a framework of the issues relating to Industrial relations and overview of the legal environment relating to Indian workforce. Emphasis would be given to provisions and cases of various acts.

Organisational Change and Development

 

The purpose of this course is to make the students learn about diagnostic and intervention processes so that they can become effective change agents and internal OD consultants and can plan & implement changes at the individual, group and organizational level.

Human Capital and Knowledge Management

 

The course is intended to instill in the students a sense of competitive advantage gained by Human Capital and Knowledge by exposing them to Net-based knowledge networks, Knowledge worker mobility and knowledge intranets of new knowledge based economy.

 

Manpower Development for Technological Change

 

Recent years have witnessed rapid technological changes affecting industry and business in different ways. This course aims to discuss the major aspects of technological change and the kind of human resource management strategies and steps which may equip the organization and its human resources to adequately cope with such changes.

 

Global Human Resource Management

 

The objective of this course is to develop a diagnostic and conceptual understanding of HRM in a broader, comparative and international perspective to deal with complex issues and manifold risks that have arisen due to increased globalization, growing presence of multinationals and increasing diversity of workforce demands.

 

Human Resource Development

 

The purpose of this course is to facilitate an understanding of the concepts, methods and strategies for HRD.

 

Industrial Leadership

 

To enhance the leadership skills among the students.

 

Managing Interpersonal and Group Dynamics

 

The purpose of this course is to provide understanding regarding interpersonal and group processes and help the students to examine and develop process facilitation skills. The course is designed to develop sensitivity towards people, perception and needs at individual and team level in organization and it will equip them with the competency to better manage work, personal and team relationships.

 

Compensation Management

 

The course is designed to promote understanding of issues related to the compensation or rewarding human resources in the corporate sector, public services and other forms of organizations and to impart skills in designing, analyzing and restructuring reward management systems, policies and strategies.

 

Strategic HRM

 

The objective of this course is to develop the strategic thinking amongst the students to understand global challenges faced by HRM and how various strategies can be implemented to undertake the problem.

 

Manpower Planning and Training & Development

 

The purpose of this paper is to provide an in-depth understanding of the role of Training in the HRD, and to enable to course students to manage the Training systems and processes.

 

Performance Management

 

Performance management is the most critical function and strong determinant of organizational excellence. This course is designed to develop appreciation and skills essential for designing and Instituting effective performance management systems.

 

Knowledge Management

 

The course is intended to instill in the students a sense of competitive advantage gained by Knowledge by exposing them to Net-based knowledge networks, Knowledge worker mobility and knowledge intranets of new knowledge based economy.

 

 

Strategic Operation Management

 

The objective of this course is to develop the understanding of key principles and practices in Strategic Operations Management. This will help the students to learn and apply different Operation strategies with in manufacturing and services sectors.

 

Material Management

 

The principal objective of this course is to familiarize the students with various facts of material Management, the course has been designed in such a manner so as to bring the students closer to the advanced and recent techniques in material management.

 

Purchasing

 

The course is to reinforce the concepts of Purchasing through various aspects of Operations Management. Various important techniques will be covered with different problem-solving methodologies. Case studies and assignments will further augment the understanding of the subject.

 

Inventory Control System

 

The course is to reinforce the concepts of Inventory Control Systems through various aspects of Operations Management. To treat the subject in depth by emphasizing on the practical aspects and the latest developments in the field.

 

Total Quality Management

 

Upon completion of this course, students will be able to: understand the concept of Total Quality Management. Understand the basic concepts of statistics and probability, and their application in quality control. Understand the application of Statistical Process Control (SPC) to improve quality, increase productivity, and reduce costs. Diagnose and analyze problems in the quality improvement process. Describe the development and nature of quality control charts, and explain where they may be applied most effectively. Perform process capability and specification studies. Apply various quality improvement techniques.

 

Supply Chain Management & Legislations

 

The objective of this paper is to acquaint the students with the concepts and tools of supply chain management and logistics as relevant for an international firm.

 

Operations Research

 

This course aims at familiarizing the students with quantitative tools and techniques, which are frequently applied to business decision-making & to provide a formal quantitative approach to problem solving and an intuition about situations where such an approach is appropriate.

 

Transportation Management Logistics

 

The Objective of this course is to enable students understand the importance and dynamics of a firm’s physical distribution functions and management of its supply chain.

 

ERP

 

To acquaint students with the concepts of ERP.

 

 

Electronic Commerce

 

To acquaint the students with the concepts and applications of electronic commerce.

 

Strategic Management of Information Technology

 

This course will explore necessary management actions, which will ensure that information is available, correct, manipulate, protected and archived. The objective of this course is to make professionals learn how these business skills can be applied effectively to cut information systems costs and improve the quality without reducing services.

 

Business Process Re-engineering

 

The course is designed for students who need to have an overview of generic business processes. They will learn how to describe, analyze, and redesign a business process through the use of tools and methodologies.

 

Internet Programming for E-Commerce

 

To study the Internet Programming to enhance the EW- Commerce Business.

 

Applied IT Management- I

 

Roles for human resources and introduction to packaged software are discussed. The concept of IT enabled BPR (business process re-engineering) across a number of domains is introduced: manufacturing, finance, distribution & logistics sales & concepts related to ERP. Students will be made aware of real life software development methodology via SDLC and popular models of software development. Students are enlightened about Entrepreneurship opportunities in IT via five case studies and finally will be introduced to the concept of “Business Analysis” & elementary documentation.

Modern Software Engineering Skills

 

The objective of this course is to help students acquire modern programming skills. It is said that more than 50% of the web-sites in the world including use PHP. Students will learn object oriented programming in PHP, will carry out database design for a sample student application and will also learn how PHP applications are executed in a hosted environment. Finally, students will learn to submit form data and to insert the collected data into a table.

 

Software Engineering and Project Management

 

To introduce the concepts of software engineering and project management.

 

Database Design and Management

 

To introduce the concepts of database management systems and the design of relational databases.

 

Systems Analysis & Design

 

In the actual world of Information Technology, the knowledge worker cannot escape being part of systems analysis and/or design at some point of time in their job.Students will learn the concepts of systems analysis and design that are so necessary for successful software design and implementation.

 

Front End Design Tools

 

This course discusses various aspects of traditional front end design tools.

 

Applied IT Management- II

 

This course takes students further into the Corporate world by familiarizing students with the office of the CIO – Chief Information Officer and related strategic IT planning. Students learn about real life IT landscape and about the need for documentation & version control, need for CMM/i, ISO & other types of certifications. Finally students will be introduced to IT Project Management

Advanced Software Engineering Skills

 

the objective of this course is to take students to the near-peak experience of advanced programming. This is the culmination of all IT courses done before and students get to learn JavaScript and AJAX, get introduced to XML, SOAP & APIs. As part of course-work, students will build an application and will learn to display data from the database using AJAX.

Network Operations, Management & Security

 

The course aims at providing the knowledge of fundamentals of computer networking, emerging security needs and network management issues.

 

 

Global Business Diplomacy and Negotiations

 

 

 

This course is designed to provide an in-depth understanding of the nuances of cross cultural conflict situations in different facets of global business operations and to gain an insight and appreciation of the use of diplomacy during cross cultural business negotiations.

 

International Trade

 

The course provides an understanding of trade and investment theories, framework of trade, and analysis of markets and a range of international issues confronting trade. This course will also help enhance students’ ability to make informed getting a clear picture of the current international trade scenario, risks and other issues.

 

International Marketing

 

This course examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the course emphasises on how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies.

 

International Financial Management

 

To develop global orientation for the Management of Finance in Multinational Firms. To Introduce The Participants To Complexities Of The World Of International Finance. To Provide A Thorough Understanding Of The Financial Issues Facing International enterprises, particularly in developing countries.

 

Foreign Language (German/ Spanish)

 

To make the student professionally competent in the ever developing modern era, thus broadening one’s outlook towards the rest of the world and inculcating global approach. The course will help the student in becoming proficient with the usage of the world’s second largest spoken language. This paper consists of both written and spoken aspects of language. The students will be evaluated on the basis of written as well as class performance.

 

Export Import Documentation & Procedures

 

The main objective of this paper is to develop an understanding in students about the Increasing pace of exports and the various formalities and procedure need to be taken into consideration.

 

Risk Management Strategies in Global Business

 

The objective of this paper is to help students understand strategy making process that is informed integrative and responsive to rapid changes in an organization’s globally Oriented environment and also to help them understand tasks of implementing strategy in a global market.

 

Cross Cultural and Global HRM

 

The objective of this course is to develop a diagnostic and conceptual understanding of the cultural and related behaviour variables in the management of global organizations.

 

Logistics Management

 

The objective of this paper is to acquaint the students with the concepts and tools of logistics management relevant for an international firm & To emphasize the evolving impact of globalization on International Logistics Management.

 

 

Introduction to Hospitality

 

 

 

The course familiarizes the students with different sectors of hospitality industry .The student will get to know about Tourism industry, Accommodation sector , Airlines,& cruise industry.

 

Front Office Operations

The course is aimed at familiarizing the students with various functions of front office in hospitality industry and develops the work ethics towards the customer care and satisfaction.

 

Conference and Event Management

 

The objective of this paper is to make students familiar with Conference & management. It also focuses on various considerations to be kept in mind while planning and organizing an event.

 

Tourism Products Design and Development

 

The paper is designed to provide an in-depth understanding of the rich Tourism resources of India. The paper shall also provide further insight in developing & designing the itinerary & Tour package.

Food and Beverage Management and Control

 

 To study the food and beverage management control to serve the guests in the hospitality industry.

 

Air Port Management

 

To study bith the on-board and the off- board airport hospitality management.

 

Customer Relationship Management

 

To study the importance of Customer Relationship management in the hospitality Industry.

 

Travel Agency and Tour Operations

 

To understand the tour Operations and the functions of the travel agency.

 

 

Management of Medical and Health Services

To provide the students and health care professional with a valuable set of data and insights into the major features and idiosyncrasies of Indian health care delivery system and how it compares with the other systems of the world.

 

Health Economics

 

The Primary aim of this subject is to provide a clear, concise introduction to micro and macro economics in general and economics as applied to hospital and health care sector in specific. The student will be exposed to Indian health care policies and will also introduce to recent trends in health care sector.

 

Communication for Hospital Managers

 

This unique module is an outcome of innovative thoughts that have been conceptualized in order to prepare the students for the healthcare challenges, transforming them into future healthcare  leaders.

 

Marketing of Hospital Services

 

This subject will give the insight into the application of marketing principles in various situations in a hospital environment

 

Health Insurance Management

To study the Health insurance in detail along with its importance.

 

Patient Care Services

 

To understand the patient care services in detail.

 

Hospital Management and Law

 

The objective is to discuss the hospital management and legal issues aligned with the hospital industry.

 

Hospital Information Systems

 

To study the Hospital information systems for the flow of information in the business.

 

Hospital operations Management

 

To study the management of the various operations in the hospital for the overall optimization.

 

 

Retail Management

 

To develop knowledge of contemporary retail management issues at the strategic level. To describe and analyze the way retailing works, specifically the key activities and relationships. To provide an academic underpinning to the above through the application of retailing theory and research.

 

Visual Merchandizing

 

To understand, define and grasp key terms and principles involved in the components of Visual Merchandising. To Obtain a broad understanding of display and be able to employ strategies for making timely and attractive, profitable display decisions within retailing. To learn processes and techniques used in the retail industry.

 

Customer Relationship Management

 

The objective of this course is to introduce students to the concepts and methods of customer relationship management (CRM). The course will have a hands- on, methodological orientation. The goal is to put students in contact with real world applications and databases. Upon completing this course, students should have a working knowledge of CRM and related database marketing techniques, and an appreciation of their potential and limitations.

 

Non-Store Retailing

 

The objective of this course is to impart knowledge to the students regarding the theory and practice of non-store retailing.

 

 

Subject Name

Description

Environmental Studies

The subject gives a direct contact with nature and the knowledge of it. The subject gives students an ample scope for application. They will get some real-time knowledge and skill which required when they are actually dealing with environmental problems and the possible solutions.

Financial Accounting

The objective of this paper is to help students to acquire conceptual knowledge of thefinancial accounting and to impart skills for recording various kinds of business transactions.

 

Business Organisation and Management

The course aims to provide basic knowledge to the students about the organisation andmanagement of a business enterprise.

 

Principles of Micro Economics

The purpose of this course is to provide a basic understanding of the principles of microeconomics among the students. At its core, the study of economics deals with the choices and decisions that have to be made in order to manage scarce resources available to us from this course, students will learn how and why these decisions are made and how they affect one another in the economy.

 

English

To teach as a major language of international communication in the present world scenario.  This course would equip the students with excellent communication skill in diverse applications of English language functionally.

 

 

Subject Name

Description

Foreign Language

Teaching a foreign language like French enhances the chances of employ ability as it is the language spoken in five continents across the world as well as official language of several organizations like NATO, UNESCO, UNO, etc.

Business Law

The objective of the course is to impart basic knowledge of the important business laws along with relevant case law.

 

Business Mathematics and Statistics

The objective of this course is to familiarize students with the applications of Mathematicsand statistical techniques in business decisions process.

 

Principles of Macro Economics

The course aims at providing the student with knowledge of basic concepts of the macro economics. The modern tools of macro-economic analysis are discussed and the policy framework is elaborated, including the open economy.

 

Fundamentals of Entrepreneurship

The course aims to acquaint the students with challenges of starting new ventures and enable then to investigate, understand and internalize the process of setting up a business.

 

 

Subject Name

Description

Company Law

The objective of the course is to impart basic knowledge of the provisions of the companies Act 2013 and the Depositories Act, 1996. Case studies involving issues in corporate laws are required to be discussed.

 

Income Tax

 

To provide basic knowledge and equip students with application of principles and provisions of Income-tax Act, 1961 and the relevant Rules & Regulations.

 

Indian Economy

 

This course seeks to enable the student to grasp the major economic problems in India and their solution.

 

Banking and Insurance

 

To impart knowledge about the basic principles of the banking and insurance.

 

Disaster Management

 

To provide adequate theoretical knowledge about Disaster Management with focus from traditional response based management to structured skill based management and understanding the whole cycle of disaster management.

 

 

Subject Name

Description

Indirect Taxes

 

 

To provide basic knowledge and equip students with application of principles and provisions of Service Tax, VAT, Central Excise, and Customs Laws.

 

Corporate Accounting

To help the students to acquire the conceptual knowledge of the corporate accounting and to learn the techniques of preparing the financial statements.

Human Resource Management

 

The objective of the course is to acquaint students with the techniques and principles to manage human resources of an organisation.

.E-Commerce

 

To enable the students to become familiar with the mechanism for conducting business transactions through electronic means.

 

Research Methodology

 

The objective of this paper is to help students to acquire conceptual knowledge of research and to apply those skills in the business entity.

 

 

Subject Name

Description

Auditing and Corporate Governance

 

To provide knowledge of auditing principles, procedures and techniques in accordance with current legal requirements and professional standards and to give an overview of the principles of Corporate Governance and Corporate Social Responsibility.

 

Cost Accounting

 

To acquaint the students with basic concepts used in cost accounting, various methods involved in cost ascertainment and cost accounting book keeping systems.

 

Principles of Marketing

 

The objective of this course is to provide basic knowledge of concepts, principles, tools and techniques of marketing.

 

Computer Applications in Business

 

This course seeks to enhance the skills needed for computerized accounting system and to enable the students to develop simple accounting applications.

 

Financial Analysis and Reporting

 

To familiarize the students with the concepts , tools and practices of financial management and to learn about the decisions and processes of financial management in a business firm.

 

 

Subject Name

Description

Fundamentals of Financial Management

 

To familiarize the students with the principles and practices of financial management.

 

Business Communication

 

To develop or improve student’s ability to use clear , concise language , to select an appropriate format and to write the professional business documents, ability to compose English sentences and mechanics.

 

Personal Selling and Salesmanship

 

The purpose of this course is to familiarize the students with the fundamentals of personal selling and the selling process. They will be able to understand selling as a career and what it takes to be a successful salesman.

 

Dissertation

 

It helps to create skill that is grounded in the cognitive domain. It involves learning, comprehension, application and synthesis of new knowledge to promote the interest of research among the students.

 

 

Subject Name

Description

Strategic Management

 

To provide an in depth understanding of the concepts, role and practices of Strategic Management in the changing Business Environment as well as practical exposure.

 

Advance Business research Methods

 

This course is designed to inculcate all new and existing dimensions of managerial analysis to enhance practical knowledge for all applied subjects of Management Studies through advance Statistical and Mathematical and computers software.

 

Industrial Behaviour

 

The objective is to study the industrial behaviour and learn the behavioural issues of the employees in the industry.

Compulsory Electives

Choose any Four Electives from the Electives tab

 

Subject Name

Description

Entrepreneurship Development

 

This course introduces key concepts that an entrepreneurial aspirant will need to first understand before being able to evaluate and then manage opportunities in modern times.

 

Business law

 

This course is designed to provide the student with an overview of Indian Business laws and an understanding of basic legal terminology. The major emphasis is on contract law, since contracts are the of all commercial transactions.

Final Research project

 

The objective is to promote the research aptitude among the students.

 

Compulsory Electives

Choose any Four Electives from the Electives tab

 

Subject Name

Description

Entrepreneurship Development

 

This course introduces key concepts that an entrepreneurial aspirant will need to first understand before being able to evaluate and then manage opportunities in modern times.

 

Business law

 

This course is designed to provide the student with an overview of Indian Business laws and an understanding of basic legal terminology. The major emphasis is on contract law, since contracts are the of all commercial transactions.

Final Research project

 

The objective is to promote the research aptitude among the students.

 

Elective -I

 

Elective -II

 

Elective -III

 

Elective -IV

 

 

Subject Name

Description

Management Foundation

 

The objective of this course is to develop an understanding of the basic concepts of business and various functional areas of management.

 

Business Environment

 

This course aims at acquainting the students with the emerging issues in business at the national & international level in the light of the policies of liberalization & globalization.

English

 

To teach as a major language of international communication in the present world scenario.  This course would equip the students with excellent communication skill in diverse applications of English language functionally.

 

Introduction to Business Accounting

 

The objective of this course is to provide a theoretical framework as well as business applications of various accounting methods in management

Basic Mathematics

 

The objective of this course is to enable the students to have such minimum knowledge of Mathematics as is applicable to business and economic situations.

 

Computer Fundamentals

 

The objective of this course is to provide an introductory foundation of Computers to the students.

 

Subject Name

Description

Micro Economics

 

This Course is meant to acquaint the students with the principles of Micro Economics as are applicable in business.

 

Business Organisation

 

The Objective of this paper is to impart to the students an understanding of business concepts with a view to prepare them to face emerging challenge of managing business.

Behavioural Techniques in Management

 

This paper will help the students to develop a better work-related understanding about themselves and other people. It can also help expand the student’spotential for career success in the dynamic, shifting, complex, and challenging new workplaces of today and tomorrow.

 

Financial Accounting

 

The objective of this course is to provide a theoretical framework as well as business applications of various accounting methods in management.

 

Quantitative Methods for business and management

 

Students will be expected to be able to define relevant terms, discuss the importance of statistical and mathematical concepts in business decision-making and to interpret all results.

 

Basics of Information Technology

 

The syllabus aims to develop an awareness of the importance and applications of information technology in business processes.

Subject Name

Description

Fundamentals of Marketing

 

The objective of this course is to help students to understand the concept of marketing & its applications.

 

Accounting for Managers

 

To develop skills for using accounting information for management decision making

 

Human Resource Management

 

To develop an understanding of the basic concepts of human resource and various functional areas of HR.

 

Global Business Management

 

The main objective of this paper develops an understanding of the worldwide developments and foundations for international business and the cultural context for managing in an overseas environment.

 

Macro Economics

 

This Course is meant to acquaint the students with the principles of macro Economics as are applicable in business.

Communication Skills and Personality Development

 

To equip students with necessary communication skills in order to make effective presentations and for development of leadership and other personality skills

 

Subject Name

Description

Research Methodology

 

To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools.

 

International Business

 

To develop an understanding on the basic of International Business for gaining information about international business in various functional areas.

 

Disaster Management

 

To provide adequate theoretical knowledge about Disaster Management with focus from traditional response based management to structured skill based management and understanding the whole cycle of disaster management, i.e., Prevention, Preparedness, Mitigation, Response, Relief and Rehabilitation.

 

Foreign Language

 

The study of a foreign language helps in developing young graduates into global citizens.  The knowledge of an additional language like French is an added advantage and gives excellent and increased opportunities, especially in the field of business management, information technology, hospitality, tourism and fashion industry and any multi- national companies and organizations

 

Legal Framework of Business and Management

 

To acquaint the students with the various business laws prevailing in our country.

 

Fundamentals of Cyber & Information Security

 

This course provides an overview of Cyber & Information Security. Students will be exposed to the spectrum of security activities, methods, methodologies, and procedures with emphasis on practical aspects of Cyber and Information Security.

 

Summer Internship after 4th semester

 

 

Subject Name

Description

Entrepreneurship Development

 

The objective of this course is to develop a basic understanding of the entrepreneurial development and the process of setting up of new ventures and their management.

 

Strategic Management

 

The objective of this course is to provide theoretical framework as well as business applications of various strategies used by the corporate.

E-Commerce

 

To enable the student to become familiar with the mechanism for conducting business transactions through electronic means.

 

Elective I

 

 

Elective II

 

 

Foreign Language

 

The study of a foreign language helps in developing young graduates into global citizens.  The knowledge of an additional language like French is an added advantage and gives excellent and increased opportunities, especially in the field of business management, information technology, hospitality, tourism and fashion industry and any multi- national companies and organizations

 

Subject Name

Description

Global Corporate Social Responsibility and Sustainability Management

 

The main objective of this paper is to develop an understanding in students about the growing importance of global corporate social responsibility and sustainability and study its impact on business.

 

Business Value and Ethics

 

To Sensitize the Student on the various Ethical Aspects concerning the Functioning of Business Enterprises, within the Organizations and in their Relationship with the External World.

 

Management Information System

 

The purpose of this course is to introduce the concepts of management  Information systems and their use.

 

Electives I

 

 

Electives II

 

 

Foreign Language

 

Teaching a foreign language like French enhances the chances of employ ability as it is the language spoken in five continents across the world as well as official language of several organizations like NATO, UNESCO, UNO, etc.  Learning a foreign language augments one’s interpersonal skills by developing the ability to interpret, discuss, interact and also enhances social and professional adaptability. 

Business Research project

This paper is considered as a special course involving application of knowledge in solving ,analyzing ,exploring a real life situation and difficult problem.

 

Subject Name

Description

Strategic Management

 

To provide an in depth understanding of the concepts, role and practices of Strategic Management in the changing Business Environment as well as practical exposure.

 

Advance Business research Methods

 

This course is designed to inculcate all new and existing dimensions of managerial analysis to enhance practical knowledge for all applied subjects of Management Studies through advance Statistical and Mathematical and computers software.

 

Industrial Behaviour

 

The objective is to study the industrial behaviour and learn the behavioural issues of the employees in the industry.

Compulsory Electives

Choose any Four Electives from the Electives tab

 

Subject Name

Description

Entrepreneurship Development

 

This course introduces key concepts that an entrepreneurial aspirant will need to first understand before being able to evaluate and then manage opportunities in modern times.

 

Business law

 

This course is designed to provide the student with an overview of Indian Business laws and an understanding of basic legal terminology. The major emphasis is on contract law, since contracts are the of all commercial transactions.

Final Research project

 

The objective is to promote the research aptitude among the students.

 

Compulsory Electives

Choose any Four Electives from the Electives tab

 

Subject Name

Description

Entrepreneurship Development

 

This course introduces key concepts that an entrepreneurial aspirant will need to first understand before being able to evaluate and then manage opportunities in modern times.

 

Business law

 

This course is designed to provide the student with an overview of Indian Business laws and an understanding of basic legal terminology. The major emphasis is on contract law, since contracts are the of all commercial transactions.

Final Research project

 

The objective is to promote the research aptitude among the students.

 

Elective -I

 

Elective -II

 

Elective -III

 

Elective -IV

 

 

 

Subject Name

Description

General Botany

This course should provide students with an introduction to local flora, with emphasis on native species. This introductory course will make students aware of biological taxonomic systems, vegetative and reproductive features associated with local flora, evolutionary interpretations of anatomy—including dispersal strategies (including, where appropriate, pollen, spores, seeds, fruits, etc.). This course will emphasize on economic and other social importance of local plants which is needful for a student of agriculture and allied fields.

Elementary Algebra & Trignometry

This is a basic course in algebra &Trignometry covering topics like operations on integers, rational numbers, scientific notation, polynomials and exponents; solving linear equations; applications of linear equations in geometry, mixture, percents and motion etc. This course will provide the student the opportunity to: think creatively, analyze what procedure to use to solve a problem, apply the model that best supports given data, use scientific or graphing calculators to analyze and solve problems, solve problems graphically, solve problems numerically, solve problems symbolically, present verbal explanations of work, research and write on related course topics and be a productive team member.

General Zoology

This is a basic course of zoology and will introduce animal kingdom to the students. It will help students learn to recognize and be able to classify the major (common, economically, evolutionarily significant, or for other reasons) groups of animals. The course is intended to make students aware of specialized terminology and basic concepts of zoology, evolutionary relationships among the different groups of animals, basic, selected external and internal structure and associated biology/function for different kinds of animals. This course will help students learn to integrate all of the above and they will come to appreciate and enjoy the subject of zoology.

Elementary Calculus

This course will provide basic knowledge of calculus and its uses in agriculture, important tools in understanding functions leading to the development of applications of mathematics in agriculture including real and complex analysis, topology, and non-euclidean geometry etc. this course will help students learn and understand the meaning of the derivative in terms of a rate of change and local linear approximation and should be able to use derivatives to solve a variety of problems, relationship between the derivative and the definite integral as expressed in both parts of the Fundamental Theorem of Calculus, determine the reasonableness of solutions, including sign, size, relative accuracy, and units of measurement

Introduction to Computer Applications

This course is specially to familiarize students with computers and their applications. It will also emphasize the use of computers and technology throughout their college, and future careers. Students will learn fundamental concepts of computer hardware and software and become familiar with a variety of computer applications, including word processing, spreadsheets, databases, and multimedia presentations. Students will also investigate Internet-based applications, working with email and learning how to browse the web. Coursework also includes activities that explore social and ethical issues related to computers.

Introductory Agroclimatology

This course is an introductory course on climatology and its relation with agriculture. This course will help student understand the concepts of climatology, its effects on agriculture and to properly plan an agro-environmental experiment using experimental schemes, process and analyse time series data and experimental data. The course will help students acquire knowledge of the main environmental factors and their interactions with agricultural, forestry and natural ecosystems, and will make them able to measure and to relate environmental factors with the agronomic issues.

Introductory Agriculture

This course is an introductory course designed to expose students to different facets of agriculture and industry associated. This course will help students gain knowledge of various aspects of indian agriculture and important crops. This course is specially designed to for the students to gain basic knowledge of agriculture and its sub branches, which will further help them to understand other subjects of agriculture and allied fields.

Principles of Analytical Chemistry

This course gives an introduction to analytical chemistry and an overview of important analytical methods and their range of application within detection of inorganic and organic compounds. The course gives an overview of important use of selected classical and instrumental chemical quantitative analytical methods and a short introduction to their basic theory. The course also includes risk assessment of chemical experiments, important steps and procedures in analytical chemistry, and evaluation/interpretation of results

Comprehension and Communication Skills in English

This is a language course and will help students improve their ability to communicate and linguistic competence in English. A balance of receptive (reading, listening) and productive (speaking, writing) skills will be developed through communicative classes and self?study. This course will prepare students for lifelong productive careers which may include graduate studies, communication professions or corporate leadership. This course will also encourage students' analytical and creative skills in order that they will be prepared to address a wide variety of challenges in their professional lives.

 

Subject Name

Description

Principle of Agronomy

This course is designed to provide students a basic understanding ofagronomy including soil plant relation, seed, cropping practices and principle, cropping pattern, agro-climaticzones of India, etc. Students will learn various tools and techniques for increase the crop productivity.

Principles of Genetics

The course aims to provide students with a basic understanding of:
1. the molecular architecture of eukaryotic cells and organelles, including membrane structure and functions;
2. how the DNA in a genome is organized, replicated, and repaired;
3. how genetic information in the DNA is selectively expressed as functional proteins;
4. how genes are transmitted between generations, and how and when errors can arise;

Fundamental of Horticulture

Course Objective: This course will provide basic knowledge of different fundamental aspects of Horticulture. Course Outcomes: After studying this course, students will acquire an idea of horticulture and its importance in daily life. Modern new techniques and advancement in nursery raising, plant propagation, harvesting etc were developed the student mind in the horticulture so that they can be a good entrepreneur in future.

Crop Physiology

The following specific objectives are intended to prepare the student for such work:
1. To understand plant structures in the context of physiological function plants.
2. To understand plant water relations, i.e. how plants acquire, utilize, and regulate the flow of water between plant and environment.
3. To understand the mineral nutrients plants require, and how they are obtained, metabolized, and transported.
4. To understand the physiological details of photosynthesis and respiration, and how they are organized and regulated in plants.
5. To understand plant growth and development, and its regulation by hormones and the environment.
6. During this course you also will learn how plant growth and development and their tropisms, nastic movements, photoperiodism, photomorphogenesis, circadian rhythms under different environmental conditions.

Fundamental of Biochemistry

Course Objective: This course will train students in biochemical concepts including occurrence, structure, classification and functions of biomolecules (carbohydrates, lipids, proteins, nucleic acids). Studentswill learn the chemistry behind various biochemical reactions occurring in living system.

Elementary Statistics

Upon completion of the course the student should be able to: 1. To understand the fundamental concepts of statistics to include the nature of data and the collection of data through experimental design and sampling techniques. 2. To understand the methods for organizing and describing sets of data by: a. constructing and interpreting histograms, bar charts, box plots, and stem and leaf plots from a given data set. b. Calculating and interpreting the following measures of central tendency, dispersion, and relative standing from a given data set: i) Mean, median, mode ii) range, standard deviation, variance iii) percentiles, quartiles, Deciles. 3. To understand and apply the principles of probability by: a. constructing sample spaces to find probabilities of events b. computing probability using the addition, multiplication, conditional, and complement rules. 4. To understand and apply the various sampling Techniques for selection of samples. 5. To understand and design various experimental designs-Layout and analysis.

Principles of agricultural Economics

Course objective: To develop the knowledge and understanding of basic principles and practice of Economics in agricultural practices.

Subject Name

Description

Principles of Food Science and Processing

Identify the important pathogens and spoilage microorganisms in foods and the conditions under which they will grow.Identify the conditions under which the important pathogens are commonly inactivated, killed or made harmless in foods.Utilize laboratory techniques to identify microorganisms in food. Know the principles involving food preservation via fermentation processes. Identify the conditions, including sanitation practices, under which the important pathogens and spoilage microorganisms are commonly inactivated, killed or made harmless in foods. Explain the spoilage and deterioration mechanisms in foods and methods to control deterioration and spoilage.

Fundamentals of Entomology

Students will able to understand ranging from basic aspects of arthropod ecology, morphology, parasitology, physiology, systematics and toxicology to applied subjects in apiculture, agricultural, medical and veterinary pest management. Students will able to understand basic concept of arthropod biology, comprehensive courses for training of undergraduate majors, and advanced course work for outstanding graduate student education. Differentiate between applied entomology and fundamental entomology.

Fundamentals of Soil Science

The objective of the course is to provide the student with a formalized way to build their Soil structure - genesis, types, characterization and management soil. To gain knowledge concerning the fundamentals of soil science, emphasizing the physical, chemical, and biological properties of soils. To develop an understanding of the management and conservation of soils. To develop an understanding of the origin, classification, and distribution of soils and their relationship to people and food production.

Elementary Microbiology

Students taking this course will come to understand and appreciate the unique nature of microorganisms and their importance to life on earth. Students will able to understand microbes were the first form of life to evolve, and even though different in structure from other forms of living things, many similarities can be found in terms of genetics, metabolism, and the roles they play in nature. Bacteria, viruses, and other forms of microscopic life will be examined in some detail, as will their biological activities both beneficial and harmful. Students will under microbes in their negative roles: disease, food spoilage, and bio-deterioration. Indeed, we spend a lot of time and resources controlling microbes in our environment and treating diseases they cause. But microbes are found naturally on and within the human body with beneficial effect.

Fundamentals of Agribusiness Management

Students should understand the basic concepts underlying consumer demand, the demand curve,and the elasticity of demand. Students should understand the basic economic production and cost relationships. Students should know how to solve for an unknown variable in an equation. Students should know how take numerical information and plug it in to an equation to calculate asolution

Environmental Studies

Students able to understand the concepts and methods from ecological and physical sciences and their application in environmental problem solving. Students able to understand the concepts and methods from economic, political, and social analysis as they pertain to the design and evaluation of environmental policies and institutions. Appreciate the ethical, cross-cultural, and historical context of environmental issues and the links between human and natural systems. Understand the transnational character of environmental problems and ways of addressing them, including interactions across local to global scales.

Fundamentals of Plant Pathology

Study of origin, causes or reasons. Study of living, nonliving and other causes of disease or disorder in plants. Study of mechanism of disease development, Study the interaction between the causal agent and the disease of plants. Development of management systems of the diseases. Describe the concepts of what constitutes disease in plants. Identify major principles of plant pathology.

Agriculture Finance, Banking and Cooperation

Introductory course on the basic principles of agricultural economics. Production economics, principles of supply and demand, resource economics, world food situation, marketing of agricultural products, and agricultural public policy. Various economic principles and business management concepts which are involved in the decision-making process when organizing and operating a farming/ranching operation. Includes production economics, record keeping systems, financial budgets and analysis, crop and livestock enterprise analysis, leasing arrangements, depreciation, farm business organizations, farm investment analysis, pasture/rangeland management, and production efficiency indicators.

Subject Name

Description

Livestock and Poultry Production Management

The course will cover general aspects of modern livestock and poultry production including breeding, nutrition, health, behaviour and meat and other products.Through the course the student will gain insight in genetic diversity and selection, cross breeding and, physiology, assessing welfare and health in livestock production, knowledge of meat and other products in general.The course is relevant for all students working in the field of agriculture science and will provide an understanding of livestock production in a broad context from farm to fork"

Fundamentals of Rural Sociology

To understand the major sociological theoretical perspectives dealing with the causes and consequences of poverty. To understand the social and economic factors creating and maintaining poverty and how these vary across geographic context and population groups.

Farm power and machinery

1. Introduce student to farm power and machinery, the needs and its benefits.
2. Introduce student to manage and select the proper machinery according to farm requirements.
3. To study about the calibration of the different machinery in farm with their constructional feature and operation.
4. Introduce the student about the farm tractor, tractor forces, fuel and fuel combustion.
5. Introduce the student about engine for power generation in different machine

Crop and pesticide chemistry

Students should be able to understand about pesticides, their structure, formulation preparation and its functioning.

Principles of Biotechnology

The course aims at introducing the principles and the applications of molecular biology methods with an emphasis on the application of recombinant DNA technology to animals, plants and microbial organisms. This course emphasize on the introduction of foreign DNA into cells, as well as the analysis of nucleic acids (DNA and RNA) and proteins. It describes the use of genetically engineered products to solve environmental problems and cure human diseases. Upon successful completion of this course the student should be able to recognize the foundations of modern biotechnology and explain the principles that form the basis for rDNA technology.

Principles of field crops

The course aims to provide students with a basic understanding of:
1. About the cultivation of important cereal and pulse crops.
2. Origin, history and distribution of various agricultural crops.
3. Diseases, pests and Importance of all important crops.

Principles of field crops(Practical)

The following experiments are performed under this practical course:
1. Planning and raising of field crops in different cropping systems.
2. Raising, caring and maintenance of nursery crops.
3. Nutrient, water and weed management in various agricultural important crops.
4. Importance of application systems to apply fertilizer.

Production Economics and Farm Management

This course is a reflection on the path taken by production economics and farm management. and the progress made in understanding the economics of the farm. The accumulated knowledge will help refine the assessment of the efficiency of farm management decisions and the evolving role of agriculture in modern society.

Natural Resources Economics and Management

Natural resources management major is to provide students with a broad-based understanding of the interconnections of social, political, and ecological systems. This knowledge will enable students to design sustainable solutions to address natural resource conservation and management problems. Students will learn about natural resource stewardship in both theory and practice, with an eye toward designing systems that are adaptable and resilient in light of the social and ecological complexity and change that characterize today’s challenges.

Subject Name

Description

Post Harvest and Food Engineering

Familiarize the students with :
1. Post-harvest technology, Importance of post harvest management of food, Causes of post-harvest losses, Methods of storage, Post-harvest loss reduction technology.
2. Various methods of packing, packaging materials and transport,General principles and method of food preservation.
3. Classification, chemical composition and nutritional values of food grains, Bakery and confectionary- types, ingredients used with their role.
4. Preparation of Different preserved food products, Preservatives and colours permitted and prohibited in India, Food Enrichment- Methods, need and fortification. Genetic engineering for value addition from economic point of view as well as nutritional composition.

Post Harvest and Food Engineering

To familiarize the students with :
1. Crop domestication, evolution of crops and centres of diversity.
2. Gametogenesis and fertilization, Modes of sexual and asexual reproduction and its relation to plant breeding methodology.
3. Apomixes, incompatibility and male sterility systems and their use in plant breeding.
4. Breeding methods for self-pollinated, cross-pollinated and clonally propagated crops.
5. Hybridization , Incompatibility and male sterility and their utilization in crop improvement, Heterosis, inbreeding depression, various theories of Heterosis.
6. Application of Mutation breeding, Ploidy breeding, Wide hybridization.

Introductory Nematology

Familiarize the students with :
1. History and economic importance of nematology; Diseases caused by plant-parasitic nematodes, distribution and management of plant parasitic nematodes of economic importance.
2. Classification of plant – parasitic nematodes up to generic level, General morphology and anatomy of nematodes.
3. Types of parasitism in nematodes. Nature of damage caused by various groups of plant parasitic nematodes and mechanisms involved.
4. Mechanism of nematode resistance and tolerance in plants and its assessment.
5. Different methods of nematode management, Integrated nematode management, role of biotechnology in nematode management.

Dairy Science & Technology

Familiarize the students with :
1. Definition of biotechnology; development and impact of biotechnology on dairy industry. Introduction to different breeds of cattle,Milk: - Definition, composition, Physical, chemical and nutritive properties of milk, Processing of milk.
2. Bacteriology of Milk, Legal standards of milk, Adulteration of milk and its detection.
3. Milk Products, their preparation, Factors affecting the fat contents of cream, Production of cream. Butter: - Neutralisation and ripening of cream, Factors affecting the churnability of cream, Legal standards of butter and Ghee.
4. Processing of Milk, Quality Assurance, HACCP, Milk storage and transport. Role of lactic acid bacteria in dairy industry, production of alcoholic beverages, Bio-preservatives, Probiotics, Prebiotics and Synbiotics.

Agroforestry

Familiarize the students with :
1. Different Indian Acts related to forest and wildlife, phytogeographical regions of India, role of forest in National Economy.
2. Basic concept of agroforestry, classification and Diagnosis and design of agroforestry system.
3. Extent and causes of land denudation, Watershed management,biomass production for different purposes.
4. Concept of allelopathy and its impact on agroforestry; Energy plantations, organic farming.

Management of Agro-based Industry

Familiarize the students with :
1. Understanding entrepreneurship,competence-dynamics of entrepreneurship.
2. concept, nature and scope of agri. Business, Special economic zone- It’s advantages and disadvantage.
3. Preparing business plan, licensing government policies and sanction, certification and patent law.
4. Steps in setting up a small enterprise analysis of opportunities, Value addition and product diversification in agriproducts.
5. Small business management, Marketing management- concept, needs for marker plan, Financial accounting, Financial management-key activities of financial management.
6. Production management-characteristics of services, Manufacturing process, types of production/Basic conversion system, People management, Business context and strategy.

Materials Management

Familiarize the students with :
1. Importance, objectives and functions of Material Management, Determination and description of material quantity, Determination and description of material quality.
2. Objectives and functions. Purchasing cycle. Sources of supply. Vendor rating. Buyer-vendor relations, Right pricing. Public/Government purchasing, Right pricing. Public/Government purchasing.
3. International purchasing – procedures and documentation. Importance and functions of storage. Location & layout of stores. Management of receipts and issue of materials from stores. Warehousing costs. Stock verification.
4. Cost reduction methods, Disposal of waste and scrap. Materials handling. Materials information system.
5. Inventory control, Logistics And Supply Chain Management.

Subject Name

Description

Nutrient Management and Fertilizer Technology

The student should be able to understand the basics of nutrient management and fertilizer technology. The objective is to develop a critical appreciation of key concepts of general principles of micronutrients, macronutrients, chemical fertilizers, bio-fertilizers and manures including farmyard manure, vermicompost and green manures for plant growth. Students will be able to make nutrient management decisions based on site-specific assessment of soil nutrient status, available technology, crop management goals. The students will also be proficient to make the decision about the selection and use of the chemical fertilizer/ bio-fertilizer based on their merit and demerits. Student should be able to search relevant text, research articles and literature and review articles for latest findings.

Irrigation and Water Management

This course presents the basic knowledge required in measurements, classification and interpretation of irrigation water quality classes. To know about different methods of irrigation applied in field, strategies for water salinity management at field level. To determine crop water requirement and irrigation schedule. To enable students, thorough understand soil-water-plant relationships. To give students comprehensive knowledge of crop water requirement and its estimations Students will learn micro-irrigation system and community driven irrigation system and management. To introduce students with basic criterions of irrigation project evaluation.

Production Technology of Fruit

The students specialized in this area will be able to face these major challenges and to find innovative solutions: Breed, manage and optimize new varieties with higher plant plasticity and with increased characteristics (i.e. higher quality and better tolerance to stresses). Increase fruit quality and availability for consumers by “fine-tuning” the production in early and late season.
Enhance the sustainability of production methods by increasing the efficiency and by reducing the energetic inputs and pesticides.
Managing fruit production in order to facing climate changes.
Organize post-harvest storage and management of fruit and other horticultural products.
Develop marketing strategies for fruit and other horticultural products

Plant tissue Culture Technology

This course seeks to familiarize students to the basic principles of in vitro propagation of plants plant tissue culture and to expose them to its applications like micro propagation, clonal propagation, meristem culture, callus formation, cell and suspension culture etc.
To provide hands-on experience of the most common of these techniques in labs and demonstrations of more advanced or uncommon techniques.

Principles of Seed Technology

This course will help students learn importance of seed science and its role of in agriculture. This course will also help them to correlate seed science with quality improvement and control in agriculture.

Dimensions of Agricultural Extension

Extension uses democratic methods in educating the farmers and it helps in adoption of innovations. It also helps in studying and solving the rural problems.Extension increases farm yields and improve the standard of living of farmers. It also makes good communities better and progressive.Agricultural extension contributes to national development programs.

Subject Name

Description

Animal Husbandry

To acquaint the students about effective farming and croping systems This course will provide:
Broad understanding of farming systems – sustainable agriculture.
Knowledge ofplants and their interactions with the environment

Pracitces in Croping and Farming System

To acquaint the students about effective farming and croping systems. This course provides: Broad understanding of farming systems – sustainable agriculture.
Knowledge ofplants and their interactions with the environment.

Manures, Fertilizers & Agrochemicals

The course on manures, fertilizers and agrochemicals will give a broad idea about the manures, importance of manures, different types of manures, sources, compost preparation, methods, benefits and their role in sustaining soil productivity. Nowdays under intensive agriculture use of fertilizers become inevitable to get yield of crop produces. Knowledge on fertilizers, types of fertilizers, their nutrient contents, form and method of manufacturing and their reaction in soil, FCO and fertilizer storage will be of much useful both at field level as well as in the industry.

Dairy Technology

The objectives of this course are:
To introduce students to processing of milk and its products.
To know milk processing methodologies, milk products (ice creams, fermented milk products).
To provide students with information about the importance of quality control in dairyscience

Olericulture, Floriculture and Landscaping

The primary purpose of the course is to enable students to have a basic understanding of the production, utilization and marketing of various vegetable and flowering crops.

Farming Systems, Organic Farming and Sustainable Agriculture

To impart knowledge and proficiency in Organic production practices, Certification process and marketing of organically raised agricultural produces.

Business Law and Ethics

The objective of the course is to provide the studentswith an overview of Indian Business laws and an understanding of basic legal terminology. The major emphasis is on contract law, since contracts are the foundation of all commercial transactions. The primary objective of the course is to give sufficient background in the law to be of assistance for whatever occupation the student may undertake.

Seminar in Agri Business Management

To provide the students an opportunity to apply their theoretical knowledge of concepts, principles, tools and mechanism of strategic management acquired in the preceding semesters in the resolution of real life problems facing top management through case discussions.

Subject Name

Description

Crop Pests and their Management

Integrated assessment of the effects of different production methods in cereal on pollution, yield and economic aspects. Identified farmer behavior regarding integrated pest management and organic farming. Students will have an idea of pesticides and insecticides. They have also understand the concept of formulation and its applications. Students will develop interest in manufacturing of bio-pesticide and can build their carrier in this area.

Vegetables and Ornamental Horticulture

The main outcome of this subject is to train future researchers and specialists (professionals) within the area of Vegetable Production in Protected Agriculture, and particularly in crops in arid and semiarid zones of Mediterranean, subtropical and tropical climate. Students get knowledge of Vegetable Production in Protected Agriculture, focusing particularly on Mediterranean greenhouse horticulture. This is leading to important adaptation changes and improvements in the sector in order to remain competitive, as it is a sector whose income basically depends on the market.

Entrepreneurship Development and Communication Skills

Improved understanding of dependencies, relationships and priorities of communities in relation to their dependency on natural resources. New community based organizations (CBOs) established and existing community based institutions strengthened.Improved livelihood security and contribution to equitable benefit sharing by creating a conducive environment for enhanced NRM practices.Environment mainstreamed in national / provincial policies and sectoral development planning.

Research Methods in Agri Business Management

Research is conducted for a number of reasons, which in turn depend on the objectives of any particular ‘research problem’. Of course, there are particular reasons for undertaking research at various levels to discover something new. Scientists and philosophers try to figure out the mechanisms of the real world. Their work may include any inquiry relating to the problems of the real world. Thus, research methods have gained popularity and acceptance in almost all branches of science which seek to answer research questions in a scientific way.

Human Resource Management

To enhance their effectiveness for optimizing the human resource potential of their organization in order to achieve business and strategic objectives.
To manage and plan key human resource functions within organizations effectively

Agribusiness and Rural Marketing

To provide conceptual understanding on the Rural Marketing with special reference to Indian context. To make them understand and develop marketing strategies that are unique to rural India

Accounting and Financial Analysis

Encourage new and more creative way when analyzing or forecasting financial information.
To understand how financial statement information can help solve business problems.

 

 

 

Sr. No.

Name of Lab

Description

1

Computer Lab

 

The Institute is equipped with computers, peripherals, internet connectivity, propriety software’s and browsing facility with latest configuration

2

Communication Lab

 

The Institute is equipped with Communication Lab with all the latest softwares and hardwares required in the lab.

 

Conferences

 

Name of Conference

Date

Effective ways for enhancement of Academia Skills

03/08/2015 to 07/08/2015

Re-thinking of Business Patterns: A wave towards 3 Es (Effectiveness, Exploration, Expansion)

12/08/2015

Dynamic of effective Teaching

31/12/2014

 

Expert Talks

Name of Eminent Guest Speaker

Designation of the speaker

Topic

Date

Ms. Riyanka Basu

Digital Media Marketing and Business Communication Coach

Social Media Marketing-The speaker told the students how to build their socia media network proactively and how to design effective online campaigns for brands.

21/02/2017

Mr.Tarun Nallu

Managing Director at FMXC Management Consulting Pvt.Ltd

Topic Employability Skills-The speaker taught about the employability skills which are necessary for students to survive and grow in the corporate sector.

28/03/2017

 

Workshops

 

Name of Workshop

Date

Case study workshop: How to write and publish

28/02/2016

Two day Workshop on “Statistical Technique in Research”

23/08/2014 to 24/08/2014

Motivational workshop on

“ Personality & Professional Skills Enhancement”

24/01/2014

Work Shop on “ Effective Communication skills”

23/08/2013

S. No

Name of Project

Description

1

Addressing the issue of genuineness of products purchased online

The Project addresses the issue of established genuineness of the received product when ordered online. The project embarks on creating a mobile app that the customer can use to check originality of the product.

2

Challenges faced by SMEs in the Region with respect to Direct and E-Marketing

The project is aimed at understanding the problems faced by SMEs in the region with respect to Direct and E-Marketing, and testing novel ways of overcoming the same.

3

Evaluating Consumers’ Buying Behavior while purchasing online products

The project is aimed at finding out the most powerful factors that affect consumers’ online buying behavior, with focus on the three regions; Mullana, Ambala and Yamunanagar.

4

"Adidas Brand Awareness" Promotional Strategy with Direct and E-Marketing.

This project is aimed at studying the promotional strategies employed by Adidas for their sports shoes in Ambala region.

5

Promoting Alibaba Group innovatively to prospective clients

The project aimed at increasing the promotional strategies for Alibaba by collecting data of prospective clients, categorizing them in three categories and approaching them strategically to convince about Alibaba products and services in New Delhi and Jaipur.

6

How Ola Cabs are competing with their rivals?

The Project aimed at understanding how Ola Cabs changed their strategies from time to time to compete with their competitors.

7

A study on Social Media Marketing: it's effectiveness in Fashion Industry and Consumer Experience.

The objective of the project is to understand the importance and effectiveness of Social Media Marketing for increasing the business growth in the modern era.

  • Banking & Insurance
  • Capital Market
  • Marketing & Retailing
  • Organisational Stress
  • Consumer Behaviour
  • Online Marketing
  • E-Banking
  • Financial Modeling
  • Social Media Marketing