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MMDU
Apply Now | BBA

The term(s)/ expression(s) mentioned along with the nomenclature of the programme(s) indicates the specialization/ uniqueness (stream, major, scheme combination, progression option etc.) as the case may be.

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Bachelors Of Business Adminstration | in Management

The BBA course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only provides knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students.

Course Objective

  • To increase the capability of the students to make a positive contribution in business, trade and industry at national and global level
  • To equip the students to apply frameworks and tools to arrive at informed decisions in profession and practice, striking a balance between business and social dimensions
  • To provide a solid foundation to pursue professional careers and take up higher learning courses such as MBA, MCA, MCM, MMM, M. Phil, Ph.D as well as research
  • To help in developing a flair of self-employment amongst students
  • To help them initiate and build upon entrepreneurial ventures or demonstrate intraprenuership for their employer organizations.

Course Outcome

  • Using analytical and reflective thinking techniques to identify and analyze problems, develop viable alternatives, and make effective decisions
  • Applying appropriate quantitative and qualitative techniques in solving business problems
  • Writing effective business documents
  • Delivering effective oral business presentations using a variety of appropriate technologies
  • Identifying and analyzing relevant global factors that influence decision-making
  • Developing viable alternatives and make effective decisions in an international business setting

Curriculum

1st Semester
The objective of this course is to develop an understanding of the basic concepts of business and various functional areas of management.

This course aims at acquainting the students with the emerging issues in business at the national & international level in the light of the policies of liberalization & globalization.

To teach as a major language of international communication in the present world scenario.  This course would equip the students with excellent communication skill in diverse applications of English language functionally.

Students will be expected to be able to define relevant terms, discuss the importance of statistical and mathematical concepts in business decision-making and to interpret all results.

The objective of this course is to acquaint the management students with the SAP usage to enhance their personal efficiency so that they can understand how SAP may be used to enhance organizational effectiveness.

To understand the transnational character of environmental problems and ways of addressing them, including interactions across local to global scales.

2nd Semester
This Course is meant to acquaint the students with the principles of Economics as are applicable in business.

To teach as a major language of international communication in the present world scenario.  This course would equip the students with excellent communication skill in diverse applications of English language functionally.

To acquire an understanding of the principles used to prepare financial statement. To acquire the skill necessary to read, interpret and perform calculations for the accounting reports involved in cost control and profit planning to learn how to read and understand financial statements and to observe the effects of routine business transactions on them.

The objective of this course is to provide a theoretical framework as well as business applications of various accounting methods in management.

Students will be expected to be able to define relevant terms, discuss the importance of diverse business and concepts in business decision-making and to interpret all results.

The objective of this course is to enable the students to have such minimum knowledge of Mathematics as is applicable to business and economic situations.

SKILL ENHANCEMENT COURSE (SEC) (Choose Any TWO) (BBSE)

  1. 1. BBIT-02: IT Tools for Business
  2. 2. BBIT-03: E Commerce
  3. 3. BBGM-12: Statistical Software package (s)
  4. 4. BBFI-12: Financial Software package (s)
3rd Semester

To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools.

To provide a strong conceptual foundation for corporate finance and develop the analytical skills by associating the tools and techniques.

The objective of this course is to help the participants to understand the conceptual framework of taxation laws and planning.

This Course is meant to acquaint the students with the principles of macro Economics as are applicable in business.

4th Semester

The objective of this course is to help students to understand the concept of marketing & its applications.

To develop an understanding of the basic concepts of human resource and various functional areas of HR.

The objective of this course is to develop a basic understanding of the entrepreneurial development and the process of setting up of new ventures and their management.

The learning objective of this subject is to create a structured plan to grow your business using digital marketing. It helps to understand and follow the practical success factors to improve results from digital marketing and social media.

5th Semester

The objective of this course is to give the knowledge of logistics and the supply chain effectively and efficiently.

The objective of this course is to provide theoretical framework as well as business applications of various strategies used by the corporate.

The students will be imparted with the knowledge of laws. The students will come to know legal environment in whivh business operates, develop and approach to manage and maximize the value of the corporate legal function.

Elective I

Elective II

Summer Internship Project

6th Semester

It will help students to develop critical thinking skills as well as they will learn to develop and understanding of change processes and be able to think critically about obstacles to change.

The purpose of this course is to introduce the concepts of management  Information systems and their use.

Electives III

Electives IV

Dissertation

Finance Specialization

To learn the main phases in a project’s life cycle and the  role/requirements of project management and the project manager in  those phases.

This course is to familiarize the students with the basic concepts of financial services, its scope and application. Concepts of NBFc, Financial Institutions and various financial services will be discussed in detail.
The subject is aim at providing insight to the various analytical techniques used in evaluations of the various investment opportunities. The course also provides of extension of these concepts to the portfolio of security and the concept of diversification, management of a portfolio.

To develop a global orientation for the Management of Finance in Multinational Firms. To introduce the participants to complexities of the world of international finance. To provide a thorough understanding of the financial issues facing International enterprises, particularly in developing countries. To help to learn basic analytical tools used in international corporate finance.

To Develop an Understanding of the Role Of Derivatives In Managing Risks and their Applications In different areas of Finance.

It will help students to understand the techniques of restructuring and liquidating the corporate entities. The course will help the students to understand the knowledge of recent developments in strategic corporate finance.

The objective of the course is to provide hands-on experience in financial statement analysis. Students will be exposed to tools of financial analysis, theoretical concepts and practical valuation issues.

Marketing Specialization

The objective of this course is to acquaint students with the concepts which are helpful in developing a sound sales programme and in organizing and managing sales force.

This course would equip students with the practical aspects of retail Management.

The objective of this course is to impart indepth knowledge about theory and practice of brand management.
At the end of the course it is expected that the students will be - Proficient and knowledgeable about the various disciplines contribution in understanding buyer behaviour in a holistic manner.
The purpose of the course is to develop an insights into emerging trends in the service sector in a developing economy and issues involved in the management of services.

The basic objective of this subject is to get familiar with supply chain and its functions. How supply chain management plays an important role in today’s business world.

This course examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the course emphasizes on how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies.

Human Resource Specialization

This paper plays an important role of managing people's work and their environment, employment relations, workplace change and education and training.

To provide an in-depth understanding of the role of training & development, and to Enable the students to manage the training systems and processes.

In a complex world of industry and business, organizational efficiency is largely dependent on the contribution made by the members of the organization. The objectives of this course is to sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of human resource management

The course is intended to instill in the students a sense of competitive advantage gained by Human Capital and Knowledge by exposing them to Net-based knowledge networks, Knowledge worker mobility and knowledge intranets of new knowledge based economy.

The subject will help to develop the essential skills for achieving the objectives in a variety of situations, without compromising the views and opinions of other persons.

The objective of this course id to enhance the ability of students to interact efficiently with people from cultures other than their own, specifically in the context of International business.

The course is intended to instill in the students a sense of competitive advantage gained by Talent by exposing them to Net-based Talent networks, Talent worker mobility and Talent intranets of new Talent based economy.

Project Based Learning

  • Students are groomed professionally by providing new skills and competencies through applied management techniques that include real time cases, live projects, team work, critical thinking, problem solving and effective communication
  • Enhancing the employability quotient and working on personality development of the students through group discussions, mock interviews and news analysis sessions etc.
  • Students are provided value education that improves their ethical behavior and motivates them to practice social responsibility and sustainability

Career Opportunities

This course equips the students with the complete business management knowledge making them fully capable to get employed in the big business corporates including any domain of the business like finance, human resource management, marketing management, operations and like.
They can also become successful entrepreneurs, starting their own business ventures after completing this course. The students would be able to get into entry level jobs after the successful completion of the program. They have plethora of options available in various domains and sectors like – Sales, Services, People Management, FMCG, Finance, Banking, Operations, and Logistics.

Career Prospects

  • Business Managers
  • Business Analysts
  • Investment Bankers
  • Financial Experts
  • Trade Experts
  • Business Consultants
  • Business Development Officers
  • Accounts Executives
  • Marketing Managers
  • Sales Managers
  • Human Resource Managers
  • Digital Media Managers

Eligibility Criteria

Duration: 3 yrs.

The candidates should have passed Senior Secondary Certificate (10+2) Examination from any recognized Board/University with at least five subjects including English as one of the main subjects.

 

Fees

Course Course Fee 
Indian (INR) International (USD)
Tuition Fee Development Fee
BBA
50,000 5,000
2000

Note:

  1. The Fee will have to be deposited at the time of Counselling.
  2. University Charges will be extra as per University norms.
  3. Fee once paid shall not be refunded under any circumstances.
  4. There will be an annual increase of 7% in tuition fee.
  5. Students Fund for all the students is Rs.2,000/- p.a.
  6. Life time Alumni Membership fee is Rs. 4,000/-.
  7. Hostel & Transport Charges will be extra.
  8. Students who wish to leave the Institute mid-stream, will have to deposit the fee for the remaining period of the course as per judgement of the Hon'ble Supreme Court in the case of Islamic Academy of Education and others Vs State of Karnataka & PA lnamdar case.
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