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Buying behaviour of the consumer is basically referred to as the way or manner in which a product is being bought by the end consumer. There are multiple attributes, motives, and situational factors affecting a person and the customer during the process of making a judgement regarding the buying of a product or service. These attributes also influence the consumer buying pattern, ultimate behaviour, preference regarding a brand and the type of market he approaches to buy the goods. All these attributes separately affects the consumer buying decision in their own way. Thus, the paper discusses the different factors affecting the behaviour of consumers. A particular personality of a human being is always influenced by his or her customs, ethical values of a culture, social group to which he belongs, his closest /near groupings, his relatives, his persona, his emotional factors, and is controlled by cultural inclinations along with his societal and public surroundings. Study also highlights the stages of consumer buying behaviour and the fact that Brands always have the platform or prospect of establishing their policy, communicating Unique Selling Point and promotional campaigns more effectively that, would in a way, influence the customers in direction with the desires and approaches of projecting the main audience, a real positive feature to accomplish the requirements of its buyers and raise the trades. The objective of the paper is to analyze the complete overview of multiple factors influencing consumer perception. Research is descriptive in nature with the use of secondary data.