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In the recent times, it becomes the need of the hour for the businesses to have the sustainable development and have the sustainable business model, which challenges the business not to have only profitability but the efficient utilization of the resources which will cater the needs of the future generation also. In addition to this, the businesses today must adhere to the societal & environmental concerns, so as to increase their brand name & goodwill in the market to have more sustainable growth in the future. So, this paper will analyze the various cases, in which the companies have adopted the sustainable business practices and got a success in the long term in terms of permanent profitability and sustainability in the corporate world.
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