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The land of legends, Dev Bhoomi, Abode of Gods – by whatever name you call it, Uttarakhand
lives up to all its sobriquets. Uttarakhand has historically been a pilgrimage destination, it is fast
gaining a reputation as a destination for adventure lovers. The paper discusses the pilgrimage
tourism as one of the oldest forms of tourism and considered one of the most widespread forms of tourism. There are a large number of pilgrimage destinations and sites which are very popular
among the foreign and domestic tourist by their divine nature or historical value. Visitors from all over the world participate in significant pilgrimages bounded to these destinations. However deficiencies like marketing communication, proper infrastructure, services obstruct the development of pilgrimage and religious tourism in Uttarakhand. To understand the current state of marketing communications mix in pilgrimage tourism questionnaire survey method was applied. In attaining the purpose of the objective, two hypotheses were formulated. As the relationship between a dependent variable was examined, and the interval variable is one, Single Factor Analysis of Variance ANOVA was applied. Homogeneity of variance was verified using Bartlett ́s and Levene ́s test. Recommendations for the promotion & development of pilgrimage places in Uttarakhand, communications strategy are framed based on the results of the analysis.