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The growth of edification and information among the general public has lead consumers conscious about the significance of healthy lifestyle, as a result of which consumers have started shifted toward green and organic products. Therefore the Demand for green products has increased by several folds. In countries like India the concept of green marketing is very popular; as Government has also taken many initiatives like “Go Green” program. This program was introduced in 2010 in India with the aim of preserving the environment. Previous research results show that maximum consumers opt for green product as they are safe for health and are of high Quality. This study analyzes the priorities of those factors, which consumers seek in a personal care green product for making buying decision. In this paper a survey has been conducted from March to April 2019, in which sample of 105 females has been taken by using convenient sampling technique. Paper focus on various factors that influence the buying behaviour of consumer for green products and analysis is done using the AHP technique. The result of the study can be used by manufactures, while framing marketing policies for green personal care products so that consumers feel highly satisfied from products