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The concept of marketing started to dominate all business houses during 1950s and this domination continues till date. In initial phase of marketing the focus area was to produce the efficient goods for customers without analyzing their current need and the aim to do so was to attracted more and more customers toward their product, but with passage of time a drastic change has been observed in concept of marketing, as new concept of marketing take customers as starting point for every marketing process. According to new marketing philosophy “a market should make what it can sell, instead of trying to sell what it has made”. In simple words the marketing concept followed in 21st century is customer centered; in which creating, keeping and satisfying the customer is primary objective of every marketer. According to Mckitterick “the principal task of marketing is not just persuading the customer to buy, but also to provide the product according to the needs of customer that too of right quantity and quality.’’ The customer feels satisfied when he achieves his objective of getting best quality and quantity at a reasonable price. In order to achieve the aim of persistent growth the organization continuously look forward toward adopting new innovation in marketing concept so that they can attract the attention of more and more customers in order to enhance the target market. Green Marketing is one such innovation in field of marketing which mainly focus on producing product that are eco-friendly that are free pollutant and safe from ill hazardous effect, such kind of products are popularly termed as “green products”. Green marketing is one of the most innovative concept of marketing introduce in 1975 and become most popular in early 1990’s and it has been marked on of the most successful approach of marketing which has successfully attracted a lot of customers from various segments of society. This paper tries to look at the impact of green marketing on customers and its influence on their buying behaviour. Moreover it also tries to study future achievement that can be attained by organization if they follow the concept of green marketing on the global platform.